A little while back we had the pleasure to partner up with Los​ Angeles based agency Dark Matter to help bring to life a​ brand ident for Spin Master, a Canadian multinational toy and entertainment company.

The brief and concept exist around the idea of the two main​ characters, Playfulness and Curiosity, being joined by their​ friends to go on an adventure in this incredible universe.

Taking inspiration anywhere from space photography,​ cinematography and all the way to ribbon gymnastics, we worked closely with Dark Matter to create a​ fun and playful, but yet elegant and flowy sequence to make sure everything is connected seamlessly and continuosly.​ All​ of which is wrapped up in a fanastical world of light and particles.