Thinking
Working closely with Simba alongside agency Underexposed, we developed a full CGI campaign series to help Simba introduce their new bed-bases.
The 3D film not only features the main technology of the bed, but also celebrates the design options, it’s different materials and varied colour and finish possibilities. All wrapped in a vivid, dynamic and at times beautifully abstract passage of time throughout the day. From dawn to dusk.
Client – Simba
Design, Direction and Production – jformento.
Agency – Underexposed
Sound Design – Noizlab
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Project
Simba Bed
Simba
Category
Animation
Art-Direction
CGI
Motion Graphics
![](https://jformento.com/wp-content/uploads/2022/08/SMB_Simba-Bed__Stills-Film_024.png)
![](https://jformento.com/wp-content/uploads/2022/08/SMB_Simba-Bed__Stills-Film_026_Square.jpg)
![](https://jformento.com/wp-content/uploads/2022/08/SMB_Simba-Bed__Stills-Film_027_Square.jpg)
![](https://jformento.com/wp-content/uploads/2022/08/SMB_Simba-Bed__Stills-Film_022.png)
![](https://jformento.com/wp-content/uploads/2022/08/SMB_Simba-Bed_FullHD_Buttons.gif)
![](https://jformento.com/wp-content/uploads/2022/08/SMB_Simba-Bed__Stills-Film_02.jpg)
![](https://jformento.com/wp-content/uploads/2022/08/SMB_Simba-Bed__Stills-Film_04.jpg)
![](https://jformento.com/wp-content/uploads/2022/08/SMB_Simba-Bed__Stills-Film_011_LessNoise.jpg)
![](https://jformento.com/wp-content/uploads/2022/08/SMB_SimbaBed_BracketsWalk_.gif)
![](https://jformento.com/wp-content/uploads/2022/08/SMB_Simba-Bed__Stills-Film_012.jpg)
![](https://jformento.com/wp-content/uploads/2022/08/SMB_Simba-Bed__Stills-Film_013.jpg)
![](https://jformento.com/wp-content/uploads/2022/08/SMB_SimbaBed_Droplet_FullHD.gif)
![](https://jformento.com/wp-content/uploads/2022/08/SMB_Simba-Bed__Stills-Film_021-1.jpg)
![](https://jformento.com/wp-content/uploads/2022/08/SMB_Simba-Bed__Stills-Film_018.jpg)
![](https://jformento.com/wp-content/uploads/2022/08/SMB_Simba-Bed__Stills-Film_020-1.jpg)
![](https://jformento.com/wp-content/uploads/2022/08/SMB_Simba-Bed__Stills-Film_023.jpg)
![](https://jformento.com/wp-content/uploads/2022/08/SMB_Simba-Bed__Stills-Film_035_Logo-1.jpg)