Thinking
Working closely with Simba alongside agency Underexposed, we developed a full CGI campaign series to help Simba introduce their new bed-bases.
The 3D film not only features the main technology of the bed, but also celebrates the design options, it’s different materials and varied colour and finish possibilities. All wrapped in a vivid, dynamic and at times beautifully abstract passage of time throughout the day. From dawn to dusk.
Client – Simba
Design, Direction and Production – jformento.
Agency – Underexposed
Sound Design – Noizlab
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Project
Simba Bed
Simba
Category
Animation
Art-Direction
CGI
Motion Graphics
