Thinking
We’re excited to share our latest film for product design company HostinBorges — INDIGO.
Following the success of their Sann light, the duo extended the line colours to playful and dynamic palette. Keeping the elegance and rather minimal look of the product, the new colour series gives a fresh and unexpected feel to the piece.
As for the 3D, animation and key-visuals approach, we’ve kept everything as minimal as possible maintaining the product as well as its colours the hero piece at all times and showcasing some of the combinations and possibilities throughout. All set in clean and minimal contexts.
Client: Hostin Borges
Design, Direction and Production: jformento.
Direction: Tanisa Beck
Design: Ryan Luca, Rusy Stopinski, Pedro Custodio, Tanisa Beck, Jonathan Formento, Afonso Amaro
Product Design: Natan Hostins, Yuri Borges
Design, Direction and Production: jformento.
Direction: Tanisa Beck
Design: Ryan Luca, Rusy Stopinski, Pedro Custodio, Tanisa Beck, Jonathan Formento, Afonso Amaro
Product Design: Natan Hostins, Yuri Borges
Project
Sann Indigo
HostinBorges
Category
Animation
Art-Direction
CGI
Motion Graphics
![](https://jformento.com/wp-content/uploads/2024/07/01.jpg)
![](https://jformento.com/wp-content/uploads/2024/07/07.jpg)
![](https://jformento.com/wp-content/uploads/2024/07/05.jpg)
![](https://jformento.com/wp-content/uploads/2024/07/04.jpg)
![](https://jformento.com/wp-content/uploads/2024/07/02.jpg)
![](https://jformento.com/wp-content/uploads/2024/07/styleframe_9-scaled.jpg)
![](https://jformento.com/wp-content/uploads/2024/07/styleframe_10-scaled.jpg)
![](https://jformento.com/wp-content/uploads/2024/07/styleframe.jpg)
![](https://jformento.com/wp-content/uploads/2024/07/Sann_model03_still_4_0075.png)
![](https://jformento.com/wp-content/uploads/2024/07/Sann_model02_still_2_0075.png)
![](https://jformento.com/wp-content/uploads/2024/07/styleframe_8-scaled.jpg)