Thinking
We’re very excited to share the latest work done with the wonderful people at HBF — Mod, with design by Henrik Schulz Studio.
Working closely with the amazing team at HBF, we brought to life an entire CGI campaign which splits in three chapters: Textile, Residential and Modularity. Celebrating the endless possibilities, variety and scalability of seat arrangements for Mod. Furthering the campaign, we were also comissioned to create a series of high-resolution stills to showcase the product in detail.
Client — HBF
Creative Direction, 3D & Animation — jformento.com
Product Design — Henrik Schulz Studio
Textiles — HBF Textiles
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Project
Mod
HBF
Category
Animation
Art-Direction
CGI
Motion Graphics
![](https://jformento.com/wp-content/uploads/2022/11/HBF_MOD_Still_Landscape_02-scaled.jpg)
![](https://jformento.com/wp-content/uploads/2022/11/HBF_MOD_Text_Final_16-9_1.gif)
![](https://jformento.com/wp-content/uploads/2022/11/HBF_MOD_Text_Final_16-9_09.gif)
![](https://jformento.com/wp-content/uploads/2022/11/HBF_MOD_Text_Final_16-9_10.gif)
![](https://jformento.com/wp-content/uploads/2022/11/HBF_MOD_Still_Landscape_03-scaled.jpg)
![](https://jformento.com/wp-content/uploads/2022/11/HBF_Mod_Textile_Film_16-9_05.jpg)
![](https://jformento.com/wp-content/uploads/2022/11/HBF_Mod_Textile_Film_16-9_08.jpg)
![](https://jformento.com/wp-content/uploads/2022/11/HBF_MOD_Text_03.00_00_07_05.Still026.jpg)
![](https://jformento.com/wp-content/uploads/2022/11/HBF_MOD_Text_03.00_00_08_13.Still027.jpg)
![](https://jformento.com/wp-content/uploads/2022/11/HBF_MOD_Text_03.00_00_05_18.Still025.jpg)
![](https://jformento.com/wp-content/uploads/2022/11/HBF_MOD_Scene_003_005.175.00_00_01_00.Still001.jpg)
![](https://jformento.com/wp-content/uploads/2022/11/HBF_MOD_Text_03_H.gif)
![](https://jformento.com/wp-content/uploads/2022/11/HBF_MOD_Text_01_B_H.gif)
![](https://jformento.com/wp-content/uploads/2022/11/Mod_Cloths_B_v4.001.00_00_04_10.Still001.jpg)
![](https://jformento.com/wp-content/uploads/2022/11/Mod_Cloths_B_v4.001.00_00_08_12.Still002.jpg)