Thinking

We’re really excited to share another wonderful 3D animation and film created for HBF.

Meet Bao, the first furniture collaboration between HBF and the AAPI women-owned firm Alda Ly Architecture PLLC, and NYCxDesign Award-winner for 2023.

Bao borrows its name, and inspiration, from the Chinese word meaning bun, bag, precious, and baby, resulting in a welcoming, fun collection that bridges the gap between formal and informal. Available in a range of performance textiles from HBF Textiles.

​​​​​​​​​​​​
Client — HBF Furniture
Direction, Design & 3D Animation — jformento.com

Full Team: Afonso Amaro, Jonathan Formento, Tanisa Beck, Ryan Luca

 

Project

BAO

HBF

Category

Animation

Art-Direction

CGI

Motion Graphics