Thinking

We’re partnered up with product design company HostinBorges to bring to life a product film for their latest line INDIGO.

Following the success of their Sann light, design duo Natan Hostins and Yuri Borges extended the line colours to playful and dynamic palette. Keeping the elegance and rather minimal look of the product, the new colour series gives a fresh and unexpected feel to the piece.

As for the 3D, animation and key-visuals approach, we’ve kept everything as minimal as possible maintaining the product as well as its colours the hero piece at all times and showcasing some of the combinations and possibilities throughout. All set in clean and minimal contexts.

Client: Hostin Borges

Direction: Tanisa Beck

Product Design: Natan Hostins, Yuri Borges

Design: Ryan Luca, Rusy Stopinski, Pedro Custodio, Tanisa Beck, Jonathan Formento, Afonso Amaro

Project

Sann Indigo

HostinBorges

Category