Lodes
MAP
Defined by a continuous fabric tape that carries both energy and form, MAP allows light points to be placed with freedom, creating compositions that feel almost celestial.
Working side by side with Italian brand and manufacturer Lodes, we've created a dedicated CGI product animation film to showcase not only the sleek and clean design of MAP, but translate it's unique features and scalable possibilities.
Our approach was to translate this flexibility into a series of refined visual moments, where rhythm, tension and materiality guide the narrative. A study of how design can be both engineered and expressive, where performance and aesthetics exist in balance.